Wayne State's School of Social Work (SSW) has kicked off a publicity campaign tied to its new Ph.D. program in applied research, but also as part of an effort to boost enrollment. Titled "Real World Preparation for Real World Opportunities," SSW began airing radio ads on May 25 that honor persons of note tied to the field of social work. "The view of social work is so narrow that most people think of it only in terms of someone paying a visit to a home to discuss child care or welfare," said Phyllis I. Vroom, dean of the school. "The reality is that social workers are in fields as diverse as health, law, politics and criminal justice."